Product Journey
See the organisations in the supply chain and how the product is made. You can only see information from organisations that have agreed to reveal their data.
The ‘tags’ are Proof Points. They each show an area where that organisation can prove its impact on people and planet.
Revealing this information can help shoppers, NGOs and advocates identify areas to drive change.
Proof Points
See where a brand can prove its impact on people and planet. You can then decide if these match what you care about.
‘Verified’ means that an organisation other than Provenance and the brand has confirmed that it is accurate. This is stored on a blockchain as a permanent, public record. When you don’t see ‘verified’ this means the brand has still provided evidence but another organisation hasn’t confirmed its accuracy.
This is a Product Passport
You can find out the story, journey and impact behind this product. This passport is powered by Provenance.
Who are Provenance?
Provenance helps you know if a product has a positive impact on people and planet. They help brands open up information in a way you can trust. You can then decide if a product matches your values and where you can create change.
A green tick means the information is verified. This is because an organisation other than Provenance and the brand have confirmed its accuracy. This is stored on a blockchain as a permanent, public record.
Who are Provenance?
Provenance helps you know if a product has a positive impact on people and planet. They help brands open up information in a way you can trust. You can then decide if a product matches your values and where you can create change. A green tick means the information is verified. This is because an organisation other than Provenance and the brand have confirmed its accuracy. This is stored on a blockchain as a permanent, public record.
What makes Provenance trustworthy?
Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.
These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.
What type of brands are on the Directory and how are they listed?
You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.
How do I use the Provenance Directory?
The Provenance Directory is a great place to discover and buy from brands that match your values. You can:
- Use the search bar to find a particular brand and browse its Proof Points
- Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
- Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet
To provide feedback or suggestions on the Provenance Directory, just contact us.
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