Provenance powers sustainable choices at checkout

Our mission

Empower 1 billion citizens to choose products that match their values

We believe the market is one of the world’s most powerful tools for system change. But we need reliable, consistent data to incentivise citizens to choose products that are better for people and the planet. By connecting sustainability to every purchase, we are empowering people to cut through the greenwash and accelerate the sustainability transition.

Accountable to an independent sustainability council

Brands aren’t best placed to mark their own homework, and Provenance is no different. To make sure we always act in the interests of people and the planet as we grow, we’ve made ourselves accountable to an independent group of field experts who we meet quarterly.

Learn more about the Provenance Integrity Council

Certified B Corp and a social enterprise

At Provenance, we believe that a company’s purpose must go beyond shareholder profits. As a proud social enterprise and B Corp, we are committed to making business a force for good.

See our B Corp Impact Score