News & Insights

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THG Beauty Expands Partnership with Provenance to Enhance Sustainability Marketing

News

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Greenwashing examples 2025: Major cases and key lessons for retailers

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DMCC Act: What do the CMA's new powers mean for green claims compliance?

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The Future of Trust and Certification in the Organic Beauty and Wellbeing Industry: Insights from Industry Leaders

Holland & Barrett Partners with Provenance to Support Customers to Shop Sustainably

The Carbon Trust partners with Provenance to enable verified carbon reduction claims at the point of purchase

The Detox Market partners with sustainability data platform Provenance

S4S Ventures And Nordic Eye Back Provenance With $5M Investment

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Earth Day 2024: 8 brands reducing plastic impact

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Ethical Consumption Trends for 2024

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EU Corporate Sustainability Reporting Directive (CSRD) – An Introduction For Businesses

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How to Connect with Gen Z using Honest Marketing

How to embed sustainability in the customer journey

Provenance partner with Dotdigital to power up sustainability marketing

Provenance and Soil Association Certification combine to empower conscious consumers

Provenance launches webinar programme 'The Marketer's Guide to Sustainability'

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Purpose Before Profit: How Belu is sharing their mission with Provenance

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12 inspiring Black Friday campaigns for eco-conscious shoppers

Escape the City name Provenance in Top 100 purpose-led organisations

Provenance win pitch to deliver product transparency for Shiseido’s Ulé

20 sustainable influencers you need to know right now

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5 food and drink brands called out for greenwashing and the lessons we can learn

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5 times beauty brands were accused of greenwashing and the lessons we can learn

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Provenance speaks on behalf of impact-based brands

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Provenance: Harnessing data and AI for a sustainable future

The 5 best ‘Proof Points’ for shopper engagement

10 ways to simplify sustainability marketing

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The ASA digs in on Carbon Neutral & Net Zero claims

A guide to the EU’s proposed LCA / Sustainability updates

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What are the FTC Green Guides and what do they mean for brands?

Provenance's 'Skin Deep Beauty' report explores sustainable beauty’s trust problems

Provenance featured in UNDP’s Digital X Catalogue

Provenance, B Corp, SBC and Marie Claire kick off British Beauty Week 2022

Provenance's guide to sustainable packaging for beauty brands

Provenance steps up European growth with Douglas partnership

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What’s the score? Transparency and the rise of eco rating

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Beware the greenwash trap: 3 sustainability marketing tips for beauty brands

Provenance launches with first US retail partner, Beauty Heroes

Jessi Baker joins judging panel at Marie Claire Sustainability Awards 2022

Provenance raises $5m to tackle greenwashing with transparency tech for brands

Harper’s Bazaar features Provenance in 2022 trends piece

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The good, the bad and the greenwash: 7 newsworthy sustainability communications efforts from 2021

Provenance, Valpak and WRAP launch postcode-specific recycling tool for e-commerce

Provenance wins 'Green Retail' award at Douglas Beauty Futures pitch

Provenance launches shopper guide with Sustainable Beauty Coalition

Provenance & Cult Beauty win Marie Claire Sustainability Award

Why Provenance is launching an open-source rulebook for sustainability communications

We're hiring a Managing Director!

We're hiring a Customer Success Lead!

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A brave new marketer: rising to the challenge of sustainability communications

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How to build a sustainable brand: 5 learnings from The Grocer Conference

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How not to commit to ‘Net Zero’: 5 common carbon strategy mistakes

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How Provenance's Transparency Framework helps beauty brands communicate product impact

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5 key themes at Edie’s Sustainability Leaders Forum 2021

‘The future of branding is glass boxes’, says Provenance CEO

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4 transparency takeaways from The Grocer’s 2021 Trends Report

Cult Beauty x Provenance Webinar: ‘Up close on the future of sustainable beauty’

Can blockchain solve the beauty industry’s trust issues?

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The good, the bad and the greenwash: 7 brands who hit the headlines for impact transparency in 2020

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Is your brand about to get cancelled for greenwashing?

Transparency wins top spot from Innova’s 2021 food & drink market trendspotting

The good gift guide for a more sustainable Christmas from the Provenance team

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The Sustainability Reset: Communicating brand purpose in a new world

Watchdog to monitor 'eco-friendly' claims in fight against greenwash

Ethical Consumer Week: How to make transparency meaningful

The British Beauty Council releases their landmark sustainability report

Unilever is using geolocation data and satellite imagery to check for deforestation in its supply chain – CNBC

Princes adopts blockchain as part of its 'proactive approach' to illegal labour in Italian agriculture – Food Navigator

Princes turns to QR codes and blockchain for sustainability storytelling – edie

'Princes pursues transparency with Napolina QR codes' – Food Manufacture

Princes adds QR codes with supply chain information to Napolina tomato cans – The Grocer

Traceable and transparent dog food service, Marleybones, launches in UK – Retail Times

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Oatly and Blackstone: What can purpose-led brands learn from this unicorn investment?

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Everlane revealed: Transparency is a journey that’s as much about inside as out

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The Boohoo scandal shouldn’t shock anyone — our founder on City A.M.

How to launch a successful off-pack activation using a QR code

Provenance wins 1 million euro prize from the European Commission for ‘Blockchains for Social Good’

‘Cult Conscious’: Launching a transparency edit with Cult Beauty

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7 take-aways from University of Cambridge’s sustainability course

Key takeaways from our CogX panel on how to shape the circular economy for 2030

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Responsible sourcing and palm oil – a #ProvenanceLive recap

Why we've launched the Provenance Integrity Council

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Social impact for brands – a #ProvenanceLive recap

'How blockchain could solve some of the world’s problems' – BBC World Service

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Transparency – the key word when it comes to reversing Climate Change

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Biodiversity & brands – a #ProvenanceLive recap

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'How becoming biodiversity ambassadors can help businesses combat the climate crisis' – Edie

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Packaging FAQs – a #ProvenanceLive recap

Join #ProvenanceLive: digital meetups on Wednesdays

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5 tips and tools for collaborative working while remote

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Stay home (and work on saving the planet)

'7 ways the beauty industry is supporting the coronavirus relief effort' – The Independent

Platform update: Tell the story and prove the impact behind your product

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What is the full story behind your everyday products? – our Ellen MacArthur Foundation webinar

Plastic-free, recyclable or reusable? How to choose sustainable packaging for beauty products

The Woolmark Prize and Provenance: Richard Malone's sustainable, ethical win

Upcoming webinar: ‘Clean’ beauty and beyond

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Transparency in beauty & wellness: why 2020 will be a breakthrough year

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Engaging shoppers off-pack or labels: why QR codes are still the best option

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5 rules for communicating impact for the new decade – our workshop at the Edie Conference

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Traceability versus Transparency: What’s the difference and which one should my brand be focused on?

Leading brands are growing brand value with Provenance

The Nue Co is building brand trust with bitesize sustainability badges

The Nue Co is building brand trust with bitesize sustainability badges