Help your AI-enabled customers find products they trust

Proven product claims — the data AI shopping assistants need to drive discovery, personalisation, loyalty and bigger baskets.

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31%
conversion uplift on retailer product pages
+47%
higher product recommedations from AI
1600+
brands and retailers with validated claims

How customers find products is changing — and the data underneath has to hold up

Customers aren't doing their own research anymore - AI is doing it for them. Recommendations, comparisons, filters: the systems driving those moments don't run on marketing copy or static badges.

E-commerce

Customers read PDPs and weight claims for themselves.

Claims that power human decisions

Marketing copy
Static badges
Search and filter tags
Now · AI-commerce

Customers ask retailer AI assistants or LLMs to recommend products.

Claims that power AI decisions

Structured data
Independently validated
Consistent across channels

Make your product catalogue ready to grow with AI commerce

01

Independent validation of every claim in your catalogue

Claims are validated against a framework with 200+ claim types built on industry and regulatory standards

02

Validated claims become machine-readable Proof Points

Claims become Proof Points - independently validated, consistent and structured for machines

03

Proof Points power AI-driven discovery

On-site, your AI systems recommend with confidence. Off-site, your catalogue becomes the source LLMs cite.

Retailers run on proven claims

Personalisation that earns loyalty

Validated claims are what AI shopping assistants need to match the right product to the right customer. Retailers whose recommendations consistently turn out to be right keep customers coming back - and as personal AI agents mature, the catalogues they've learned to trust will be the ones they cite first.

Claims compliance built in from the start

A validation framework built on 200+ claim types and 80+ certifications across EU and global markets. Every claim is assessed against the standards that apply in each region - so your catalogue stays compliant as regulations tighten.

One layer, every decision point

Search, filters, PDPs, curated edits, AI assistants, post-purchase - Proof Points work across every surface where a customer encounters a product. No bespoke build per channel. One integration, everywhere it matters.

How H&B are enhancing customer trust

Guy Farmer, Commercial Director & John Miller, Group Technical & Sourcing Director

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"The best thing about Provenance's solution is it's so easy. Integration is quick and fast and translates across the whole site and can carry across into our marketing as well"

Tom Mills-Webb, Chief Commercial Officer

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THG drove 31% higher conversion rates with proven claims

Alicia Hickey, Head of Values & Impact

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See more retailers and brands using Provenance

Ready to see what what proven claims can do for your catalogue?

Book a demo