Derisk, Streamline & Leverage Your Green Claims Data
Provenance helps retailers reduce compliance risks, streamline claims management, and harness green claims data to drive growth.
Detect
Reduce green claims compliance risks
Measure and mitigate your greenwash risks
- Identify and quantify risk: Understand and benchmark your risks of breaching green claims regulation.
- Pinpoint your mitigation efforts: Direct your risk mitigation efforts to the most non-compliant SKUs, categories, and brands with recommended actions.
- Track and improve over time: Monitor progress and understand the impact of compliance actions on overall risk levels.
“Provenance gives us a much clearer view of where we potentially are carrying risk, and allows us to target those areas very quickly”
John Miller
Group Technical & Sourcing Director, Holland & Barrett
Empower your teams to make compliant green claims
- Training: Educate your sustainability, regulatory and commercial teams on the core principles of green claims compliance.
- Toolkits: Give your marketing teams confidence around green claims with tailored, practical guidance on language and evidence requirements.
- Policies: Align internal teams around compliance requirements and responsibilities with a green claims policy.
Validate
Streamline and strengthen claims management
CLAIMS MANAGEMENT PLATFORM
Eliminate spreadsheet complexity
- Free up team resource: spend managing green claims data across your range with Provenance’s purpose-built green claims management platform
- Unlock time-savings for your supplier brands: multi-brand retailers can empower suppliers to validate claims in one place and publish to multiple channels
Free your team from supplier brand data admin
Without Provenance:
With Provenance:
“Validating claims for all our third-party brands would be incredibly complex. With Provenance it’s much more efficient and we’ve got real confidence in those claims.”
Clare Clark
Director of Sustainability, THG
PROVENANCE FRAMEWORK
Have confidence in every claim
- Ensure every claim meets compliance standards with the Provenance Framework, a leading global data standard comprising sustainability certifications and claims
- Stay ahead of evolving regulatory requirements and ensure all claims are accurate, unambiguous and substantiated
Activate
PROVENANCE API & SDK
Leverage sustainability in the customer journey to drive sales
- Power activations product search and filter, sustainability edits, loyalty schemes and more by integrating claims data into your PIM/PLM via the Provenance API
- Instantly expand your sustainability data coverage by tapping into the world’s largest database of validated product-level CPG sustainability data
- Easily meet regulatory requirements by outsourcing a front-end designed for compliant green claims on product pages
“Products with Proof Points have consistently outperformed others by 1.6% CVR”
Alicia Hickey
Head of Sustainability and Social Causes, Cult Beauty