How are beauty and personal care brands helping tackle the Covid-19 crisis? The Independent's Ellie Fry shares the projects underway– from providing essentials to the most vulnerable to getting anti-viral products into the hands of authorities as a top priority.
"You can help support those in need through many of these initiatives, by purchasing products from brands who are donating profits to charities, or by donating money to the organisations, like Beauty Banks, who are delivering hygiene products to those in need." – The Independent
What brands do you think are leading the way during this crisis? Let us know on Instagram or Twitter (@ProvenanceHQ) so we can promote kindness during this time.
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Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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