In this piece highlighting the technologies that support first-mile transparency and impact, CNBC discusses our partnership with the Princes Group and their Napolina brand to bring this to the shoppers at the point of sale.
"Napolina wanted to communicate information and reassure shoppers about its canned tomatoes, especially in light of investigations into exploitation of migrant agriculture workers in Italy. It has worked with Provenance to provide QR codes on cans linking to sourcing details and the product’s journey from farming co-operative to grocery store." – CNBC
Provenance is setting a new global standard for consumer sustainability, by validating and amplifying sustainability credentials throughout the customer journey. Provenance’s platform enables businesses to be transparent about their impact, so that they can reduce the risk of greenwashing, realise their sustainability ambitions and future-proof their market share. 200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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