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Provenance was announced as the winner of the ‘Green Retail’ award at the retailer’s ‘Beauty Futures’ Innovation Pitch in Dusseldorf, a start-up competition now in its third year. The competition is aimed at bringing new brands, technologies and sustainability initiatives to the company.
Provenance beat competition from some 196 start-ups from 23 countries, in a process consisting of several phases. The judging panel included:
Provenance is now working closely with the Douglas team to set up a transparency tech pilot for Douglas’ e-commerce site.
To learn more about the awards, read full coverage on BW Confidential.
Provenance is setting a new global standard for consumer sustainability, by validating and amplifying sustainability credentials throughout the customer journey. Provenance’s platform enables businesses to be transparent about their impact, so that they can reduce the risk of greenwashing, realise their sustainability ambitions and future-proof their market share. 200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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