Last week, we joined the Ellen MacArthur Foundation’s live stream to talk about transparency and the origin of the things we buy. Understanding where the products come from and their true impact is important for any brand – big or small. Furthermore, when we look at circularity, “we can only unlock the full value of a product at the end of its life if we know what’s in that product from the very start. That's when transparency comes into place," explained Louise Garvin, our Head of Enterprise at Provenance.Together with Gordon Renouf, the CEO of the ethical fashion app, Good On You, Louise shared our view on:
Watch the webinar highlights here.
See more about our latest circularity project: Materials as currency – tracking a fully-recyclable carpet on blockchain with DSM-Niaga.
Discover more ways we’re supporting businesses to be more transparent in our latest case studies.
Provenance is setting a new global standard for consumer sustainability, by validating and amplifying sustainability credentials throughout the customer journey. Provenance’s platform enables businesses to be transparent about their impact, so that they can reduce the risk of greenwashing, realise their sustainability ambitions and future-proof their market share. 200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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