"It was while studying manufacture engineering and the supply chains involved that Cambridge graduate Jessi Baker, 29, was struck by the true stories behind the products we buy. With a keen focus on the power of social media and transparency, Baker co-founded Provenance in 2013, a social enterprise aiming to give shoppers an idea of where products are made, what from and by who, with users able to question the details companies present on the site. Still in its infancy, Provenance already has 500 brands signed up before the launch of its beta site in June. Baker explains where the site is currently positioned and what comes next."Read the full article here
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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