As the terms bitcoin, blockchain and cryptocurrency get thrown around, Audrey Tinline, reporting for the BBC World Service, spoke with our CEO & founder, Jessi Baker to get to the crux of how blockchain can be applied in supply chains. The conversation covered the emergence of Web 3.0 and how Provenance is innovating with blockchain technology to help brands verify their supply chains and bolster integrity.If you missed the interview, tune in to the recording.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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