"An emerging ecosystem of innovators is aiming to deliver cheaper, more sophisticated IoTenabled solutions for better asset tracking. For instance, UK-based Provenance uses blockchain technology to help businesses and their customers gather and keep track of data along and across the multiple use cycles of their assets. By tracking items geographically and revealing qualitative and quantitative productrelated information, the Provenance system can identify assets that are not in use so they can be collected and launched into additional use cycles. According to Provenance, the model has the potential to assist the intelligent assets market to overcome existing interoperability challenges by laying the foundations for an open, secure global registry for all material items."
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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