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With beauty shoppers increasingly seeking ‘green’ products, sustainability communications have become a must-have for brands. But as the UK’s Competition and Markets Authority (CMA) prepares to publish new guidance around misleading environmental claims, it’s never been more important for beauty brands to ‘get it right’ on sustainability claims.
Join Sarah Brown (Pai Skincare), Jessi Baker (Provenance) and Cecilia Parker Aranha (CMA) for a discussion about how beauty brands can meet growing demand from shoppers and regulators for greater transparency about social and environmental impact. We’ll look practically at how brands must now communicate on key industry topics from packaging recyclability to organic ingredients, carbon and clinical testing.
What you’ll learn:
Hear from:
Provenance is setting a new global standard for consumer sustainability, by validating and amplifying sustainability credentials throughout the customer journey. Provenance’s platform enables businesses to be transparent about their impact, so that they can reduce the risk of greenwashing, realise their sustainability ambitions and future-proof their market share. 200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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