Proof Points are product- or brand-level sustainability claims ranging from Vegan and Certified Organic to Widely Recyclable Packaging or Black-Led Business. You can explore all 125+ available Proof Points in the Provenance Framework.

Once you’re logged into your Provenance account, you can select the Proof Points you’d like to apply for and upload the required evidence for Provenance to review.

Each Proof Point has different criteria, depending on whether they are Evidenced or Verified. For Evidenced Proof Points, supporting proof can include anything from a signed statement of assurance to a manufacturer invoice, or a report from an accredited organisation. For Verified Proof Points, Provenance works directly with third party organisations to confirm the validity of the verification.

Explore all available Proof Points on the Framework to learn more about the claim or certification, and the evidence required for each.

Although the platform is commonly managed by retail account managers, surfacing your sustainability claims with Provenance is considered a marketing cost and most likely to come from your company’s marketing budget.

Provenance is a platform that validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence. Our platform enables businesses to be transparent about their impact from discovery to checkout, realise their sustainability ambitions and future-proof their market share.

Provenance works for brands at all stages of their sustainability journey – almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now.

Provenance drives more visibility and awareness of your sustainability certifications, generating on-page shopper engagement rates of over 5%, as well as unlocking enhanced marketing servicing by retailers.

What’s more, partnering with Provenance allows you to do much more than publish your existing certifications. You can share an unlimited number of our 125+ social and environmental claims, from ‘Female-Founded’ to ‘Fully Compostable Packaging’, so that customers can see the range of your positive impact.

We recognise that substantiating your environmental claims is a lot on top of your day-to-day responsibilities. Our platform and fast-expanding retailer network is designed to save busy brands time in the long run, enabling efficient, compliant claims to be created/maintained centrally, and published in multiple channels. 

Once you’ve signed up to Provenance, it takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.

You can publish in multiple markets for an additional cost. Provenance has partnered with multi-brand retailers in North America (NA), Europe, the Middle East & Africa (EMEA) and Asia-Pacific (APAC). Standard plans enable you to publish via Provenance’s partner retailers on a per-market basis.

Pricing plans are dependent on the number of products you want to add Proof Point claims to (this is as opposed to SKUs). Variants of a same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product.