Drive growth with sustainability claims shoppers can trust

Wherever you are on your sustainability journey, win more eco-conscious shoppers by sharing greenwash-proof claims where it matters most.

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Use sustainability to unlock brand growth

Get in front of more eco-conscious shoppers

Get discovered by more values-led shoppers by appearing in our retail partners' sustainable search filters and edits. Plus, drive awareness of your positive impact with a brand profile on our shopper directory.

Share compliant green claims with confidence

Brands that make misleading environmental claims face costly lawsuits and reputational damage. Reduce the risk of greenwashing by publishing compliant, product-level sustainability claims with Provenance.

Improve product page conversion

Your hard-earned sustainability credentials are getting lost in product description copy. Embed simple, trustworthy impact badges on product pages that nudge shoppers to buy in line with their values.

Leading brands are driving value with Provenance

BELU
Food & Drink

See how BELU uses clickable sustainability claims to gain a competitive edge

Beauty Heroes
Beauty & Wellness

See how Beauty Heroes is boosting conversion by 20% with greenwash-free claims

The Nue Co
Beauty & Wellness

The Nue Co is building brand trust with bitesize sustainability badges

More case studies

How you can win more eco-conscious shoppers with Provenance

Proof Points

Turn sustainability progress into digestible claims

  • Distil the work you’re doing on social and environmental impact into bitesize claims that shoppers understand
  • Have confidence that your messaging is credible and backed by the relevant evidence
  • Make sure your efforts align with evolving industry standards and regulation

What makes Provenance’s claims trustworthy?

Each Proof Point comes from the Provenance Framework, an index of 125+ social and environmental impact claims and certifications.

We continuously update the Framework in line with evolving ESG terminology and compliance standards, under guidance from our Integrity Council: an independent body of field experts who keep us accountable to our mission.

Explore the Provenance Framework
Ecommerce Widgets

Add shopper-friendly Proof Point badges to your product pages

  • Embed clickable sustainability content on your ecommerce pages on DTC website or select retailer partners.
  • Convert better by sharing your positive impact when and where it matters, in a way that even busy shoppers can understand and trust.
  • Tell your sustainability story without removing shoppers from the ecommerce journey.
Easily integrates with:
"Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring"

Sarah Brown

Founder, Pai Skincare

Directory

Get discovered by conscious shoppers and retailers

  • Showcase your positive impact on people and planet with a brand profile on our Directory.
  • Tap into growing organic SEO search volume and get in front of thousands of shoppers looking for brands and products that match their values.
  • Demonstrate your commitment to sustainability to retailer buyers, investors and journalists.
"Now we can get in front of more shoppers that share our values and showcase all our key initiatives in one place."

Shaun Russell

Founder, Skandinavisk

"Now we can get in front of more shoppers that share our values and showcase all our key initiatives in one place."

Shaun Russell

Founder, Skandinavisk

Platform

Manage every claim in one place

  • Save time managing brand and product level certifications and evidence in one place.
  • Embed clickable sustainability content on your ecommerce pages on DTC website or select retailer partners.
  • Get a single view of how your sustainability claims map to your product portfolio, and which channels they're published on.
"Now we can easily go in and refresh and add to claims that are live across multiple products and channels, which is great."

Flo Glendenning

VP of Product & Sustainability, The Nue Co.

"Now we can easily go in and refresh and add to claims that are live across multiple products and channels, which is great."

Flo Glendenning

VP of Product & Sustainability, The Nue Co.

Analytics

Find out what matters most to your customers

  • Understand which Proof Points your shoppers are engaging with
  • Drive your sustainability strategy towards initiatives that resonate with your own customers
  • Track your social and environmental impact progress against others in your sector
Sustainability Navigator

Enhance your strategy with personalised insights

  • Assess and develop your sustainability strategy and messaging with our AI-powered recommendation engine.
  • Get tailored, data-driven recommendations to help you keep pace with consumers, competitors and regulators on sustainability.
  • Understand your strengths and weaknesses today and create a roadmap for tomorrow.

Is Provenance right for me?

I already have certifications

Your customers are busy, which means your certifications are going unnoticed in product description copy. By turning them into product page badges, Provenance makes your certifications work much harder, generating shopper engagement rates of over 5%.

It doesn’t look like value for money as a small brand

We work with hundreds of small, growing brands, so we've made sure to keep costs as low as possible. Discounts are available for brands with low annual turnovers – speak with our team to find out more.

Our eco credentials aren’t strong enough

Provenance works for brands at all stages of their sustainability journey –almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now.

I’m worried it will take too much time

It takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.

I’m not sure my customers recognise Provenance

Provenance’s Proof Points receive over 1.6m impressions per month globally today and we’re rapidly expanding our network of brands and retailers.

I doubt shoppers really care about sustainability

Our latest research suggests that 90% of shoppers globally now consider sustainability when buying consumer goods. Brands that aren't showing progress risk losing relevance.

It’s easy to get started

Create an account

Create your Provenance  account by speaking with our team

Choose and evidence your claims

Identify which Proof Point claims you want to share and submit the relevant evidence

We’ll publish your Proof Points

We'll publish to your chosen channels. For DTC sites, we make it easy for your digital teams to integrate Provenance.

Looking to win more conscious shoppers?
Here are your options.

Your options
Pros
Cons
Do nothing
Free
You risk losing relevance when 90% of shoppers consider sustainability important
Do 'sustainability PR'
Potentially high shopper reach
It can be expensive, hit-and-miss and tricky to measure ROI
Target conscious shoppers with paid ads
Easy to target the right audience and to measure ROI
It can be an expensive option
Add sustainability icons to your product pages
It's easy to add to your own website pages
Ambiguous symbols may leave shoppers skeptical and could lead to regulatory penalites
Talk about sustainability on your website
It's easy to do
Most shoppers are too busy to read your sustainability page or product copy
Get sustainability certifications
Certifications (e.g. B Corp, 1% For the Planet, COSMOS Organic) are crucial. Get certified wherever possible
Unless they're published in a shopper-friendly way, certifications are ofter ignored and misunderstood
Use Provenance
Enables you to use your positive impact to reach new audiences and improve conversion across ecommerce channels
You might not be able to add Proof Points to all your retailer channels yet, but our network is growing fast

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