Provenance is the AI-enabled product data platform helping retailers and brands engage and convert values-driven customers.
"Not only are we empowering our customers worldwide with the facts – we’re driving sales by boosting visibility, search traffic, and conversion for brands investing in sustainability."
Mark Jones
Chief Sustainability Officer at THG (LOOKFANTASTIC, Dermstore, Cult Beauty)
"Provenance will be more than a compliance measure – it will be a strategic growth initiative designed to harness the power of sustainability as a lever for market success."
Guy Farmer
Commercial Trading Director at Holland & Barrett
Capture your share of the $456B values-driven customer opportunity
- Win in AI search with structured product data
- Enhance the customer journey for values-driven shoppers to boost conversion
- Build trust and loyalty that drives repeat purchase
Conquer regulatory risk and scale global compliance
- Navigate global green claims regulations with a purpose-built platform for validation
- Scale compliance without adding headcount
- Empower marketing teams to execute confidently with pre-validated, deployment-ready claims
Aligned with key industry standards
Real results from retail leaders
+31% higher conversion rate with validated claims
Faster compliance, stronger consumer trust
Bridging the gap from brand claims to consumer confidence and sales
For Brands
- Rank in values-led AI search results
- Capture high-value conscious consumers
- Validate once, share everywhere
For Retailers
- Win share of values-driven market
- Capture AI search traffic for sustainable products
- Reduce risk and scale green claims compliance
For Consumers
- Discover more sustainable products and brands easily
- Trust claims backed by verified evidence
- Get rewarded for shopping with your values
"Our planet needs retail to change. We're giving retailers the tools to lead that transformation alongside their most values-driven customers."
Jessi Baker MBE,
Founder, Provenance
Founder, Provenance
Why Provenance?
The end-to-end solution trusted by 380+ retailers and brands and their customers globally
93%
of shoppers say Provenance helped them make a more sustainable purchase
8m
monthly impressions globally on our validated sustainability claims
10+
years deep domain expertise in consumer sustainability data and global green claims regulation
NEW RESEARCH: THE AI SHOPPING ADVANTAGE
Win in AI search with verified, structured product data
Discover how retailers can use Proof Points – verified, structured product data – to drive 15.4% higher recommendation rates via AI shopping assistants – and why this advantage will define the next era of retail.
