Read our latest blog: EU Green Claims Directive – What Businesses Need To Know

Harness green claims with confidence

Provenance helps CPG brands and retailers validate and leverage sustainability claims data within the customer journey

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"Not only are we empowering our customers worldwide with the facts – we’re driving sales by boosting visibility, search traffic, and conversion for brands investing in sustainability."

Mark Jones

Chief Sustainability Officer at THG (LOOKFANTASTIC, Dermstore, Cult Beauty)

"Provenance will be more than a compliance measure – it will be a strategic growth initiative designed to harness the power of sustainability as a lever for market success."

Guy Farmer

Commercial Trading Director at Holland & Barrett

The new global standard for consumer sustainability

For Brands

We help brands win more eco-conscious customers on retailer and DTC channels, by harnessing sustainability data to improve discoverability, conversion and brand trust.

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For Retailers

We remove the hassle of managing and validating supplier sustainability data, and provide a scalable way to publish green claims that meet changing regulatory requirements.

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For Consumers

We empower citizens to cut through the greenwash and find products that truly align with their values. Visit our Directory to find brands with proven sustainability claims.

Shop your values

Reduce the risk of greenwashing, with validated claims

Growing regulatory pressures around product claims are leaving many businesses exposed. Provenance ensures your claims are accurate, unambiguous and substantiated, with evidence available at the point of sale.
Our anti-greenwashing software and Framework enable you to stay ahead of rapidly-changing ESG standards, so that you can avoid regulatory fines of up to 4% of global turnover and protect brand trust

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Harness sustainability at key customer touch points to drive sales

Boost product page conversion with clickable sustainability badges, and get actionable insights on which sustainability issues your customers care about most
Provenance's validated product-level data enables multi-brand retailers to power sustainable edits, search and filter, retail media and loyalty programs

Automate claims management processes to save time

Provenance’s platform enable brands to easily publish and update claims across multiple retailer channels and to their own website, from one place
Provenance helps multi-brand retailers by removing the hassle of consolidating and validating brands’ claims by integrating sustainability data directly into your PIM/PLM

Today's customers need a sustainability ally at checkout

79%

of customers have difficulty trusting brands’ sustainability claims

93%

of consumers surveyed say Provenance helps them shop more sustainably

1.6m

consumers use Provenance every
month

Today, it’s difficult to make positive choices about what to buy. 9 in 10 customers consider sustainability when buying beauty and wellness products, but this information can be hard to find, and 4 in 5 customers have difficulty taking brands at their word.

More than ever, consumers need an ally to cut through the greenwash. That’s why Provenance empowers customers with validated data, so they can make sustainable choices with confidence.

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Start planning for key sustainability dates in 2025

Optimise your sustainability campaigns by aligning with the most important global social and environmental awareness days in 2025. Share a few details to download the hyperlinked PDF calendar today.