A new venture often ushers in a lifestyle change: late nights, hours pouring over accounts and relentless travel to suppliers. For Zeenah Shah however, there was no transition. Having worked for both fashion and interior design companies, the long hours and travel were everyday occurrences. What Shah didn’t have was a love for her work and a more direct relationship with the things she made and the people that bought them.[caption id="attachment_1771" align="aligncenter" width="2000"]
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Photo Credit: Jonny Lee[/caption]“I love seeing a range of people using my things: from grannies to young schoolgirls,” said Shah. So, in 2009, after spending years working as a wedding dress and interior designer, she went solo. In just two weeks, she produced a collection of hand-printed homeware. Influenced by Scandinavian textiles and folk patterns, each one is hand printed on materials sourced from the UK and assembled in her studio in Hoxton, London.
“It’s important to me that I work closely with UK-based manufacturers and that everything is supplied from the UK.”
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Photo Credit: Jonny Lee[/caption]The care and attention to the products made by Shah have caught the attention of others in the industry. “I recently met Lisa Stakely, who I adore, and she actually bought one of my pillows! For me, that’s when you know you are on the right path.”
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