Communities
The Butterfly Mark
The Butterfly Mark was created by Positive Luxury in 2011 to help businesses assess how they are targetting material risks in their industry. The assessment includes the following type of impact: climate, waste, animal welfare, community involvement, and biodiversity.
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- Businesses are assessed against the Positive Luxury ESG+ Framework
- Businesses should score at least 50% in each category (Environmental, Social, Governance, and Innovation)
- Businesses are assessed every year
- Audits are completed externally
- The full standard is not public