Nature
PETA Cruelty-Free
PETA is an animal rights organisation founded in 1980 by Ingrid Newkirk & Alex Pacheco and is headquartered in Virginia, USA. PETA's certification body sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household-cleaning products.
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Product BusinessStandard Summary
The brand has signed statement that they or their suppliers don’t conduct, commission, pay for, or allow any tests on animals for ingredients, formulations, or finished products and won’t do so in the future
The brand has agreements in place with their suppliers that no animal testing is done at any stage
All auditing done on paper and not on-site
The certification doesn’t need to be renewed